Promoseven Sports Marketing | UAE's Top Sports Marketing Agency

What’s Coming Up

From City Half Marathons to Community Runs, discover the sporting experiences bringing people together across the UAE.

From competitive races to inclusive community experiences, our events are designed for every kind of participant. Whether you’re chasing a personal best, taking on your first race or simply looking for a reason to get moving, there’s something to look forward to.

Explore upcoming races, community runs and sporting experiences happening across Dubai, Abu Dhabi and beyond.

4th October 2026

Expo City Dubai Half Marathon 2027

About Us

25+ Years of Creating Sporting Experiences

Since 1998, Promoseven Sports Marketing has been at the forefront of creating and delivering sporting experiences across the Middle East and Asia.

From large-scale races to community-focused events, we combine experience, creativity and local expertise to bring every event to life. At the heart of what we do is a simple belief: sport has the power to connect people and create lasting experiences.

25+

Years of Experience

100+

Sporting Events Delivered

46,000+

Participants

Multiple Countries

Across the Middle East & Asia

Partners in Sport

Built on long-standing partnerships, shared ambition and a commitment to creating sport experiences that last.

Over the years we’ve worked alongside government authorities, global brands, health partners and community organisations to create experiences that leave a lasting impact.

Together, we continue to grow participation, inspire healthier lifestyles and elevate sport across the region.