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The Great Pulse Ride 2013


Dates: March 1 2013
Location: Dubai Cycling Course, Al QudraDubai, UAE

The Great Pulse Ride was organised entirely by Promoseven Sports Marketing on behalf of the Dubai Sports Council as part of the Pulse inniative. Promoseven Sports oversaw the sponsorship, logistics with permissions, security and organisation for the ride. Entries, and  entertainment and F and B at the event as well as marketing and PR.

The Great Pulse Ride saw an incredible 756 registered cyclists, in all categories and age groups take part in the largest community cycling event to take place in Dubai.

The Pulse Ride took place at the new Dubai Cycling Course in Al Qudra, a totally dedicated 66 km cycling path. The day was geared toward encouraging increased fitness in the community, whilst in a fun and energetic atmosphere.

A total of three rides took place during the morning; the first of which was for seasoned cyclists and began at 7:00am; the second ride for the intermediate group took off at 7:45am; and the ride for children started at 8am. All registered cyclists received a goody bag and medal upon passing the finish line.

After the ride, individuals and families stayed on to enjoy an array of food and beverages, bouncy castles and ice cream for the kids, retail stands, and music too at the village section of the event – which made for a fantastic, community-driven day out.

To find out more visit the Dubai Sports Council website.

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688