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Dubai Football Challenge 2012 AC Milan vs PSG

Promoseven Sports Marketing was employed by Emirates Airline and the DTCM to run the Football Challenge from Marketing and PR to accreditation, ticketing, site management,TV and media coverage, branding, security,F and B and all other logistics to do with the event.

Dubai Football Challenge was a jointly sponsored event by the Department of Tourism and Commerce Marketing (DTCM) and Emirates. It was held under the Patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Sports Council.

As expected, it was an action packed match as two of the world’s most recognized coaches, Allegri Massimiliano from AC Milan and Carlo Ancelotti from PSG went head to head in the Dubai Football Challenge putting their squads to the test in the challenge cup match.  

AC Milan captain Massimo Ambrosini's squad gave AC Milan a superior test at the highest level of football  with AC Milan being the victors in the 2012 Dubai Challenge Cup.

With a final score of 1-0 and it being an intense match, we saw the only goal scored early at  3:50 into the match with a clear pass from Ibrahimovic to Pato to put AC Milan ahead for the rest of the game.

Both teams departed from Dubai , each to finish the second half of their respective seasons in Europe with both AC Milan and PSG, much more prepared for their league rivals.  The match saw an attendance of over 10,000 fans at Rashid Stadium, Al Ahli Football Club.

For further information contact us  

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688