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Emirates Airline Dubai Rugby Sevens 29th Nov- 1st Dec 2012

Promoseven Sports Marketing handle all aspects of the event on behalf and in liaison with The Emirates Airline Dubai Rugby Sevens. This is an annual event and Proseven Sports Marketing are responsible for; Sponsorship, marketing and PR, logistics, ticketing, accreditation, corporate Hospitality, site management, security, entertainment, media and TV rights.

2012 Emirates Airline Dubai Rugby Sevens was once again a spectacular event, combining incredible on-pitch action with top-class off-pitch entertainment to produce a weekend to remember.

2012 broke a world record for the number of live hours of TV coverage broadcast to an incredible 230 million homes in 140 countries across the globe.

Over 85,000 fans descended on 7he Sevens stadium for the three-day festival of rugby. Not only did the event attract a record number of Invitation sides but for the first time in the tournament’s history, it included the IRB Women’s Sevens World Series which saw the best 12 women’s teams in the world battling it out for glory and Series points.

And while the world’s finest men’s and women’s Sevens stars battled it out on pitch, the rugby village was packed with even more sponsor stands and fun activities than ever before with exciting activities to keep all ages entertained.

Samoa secured top honours in the Cup competition for the first time, with a 26-15 victory over New Zealand.

It was the New Zealand women who took the title in the women’s competition, with a 41-0 demolition of South Africa.

Wales claimed the Plate, with a 21-14 victory over Canada, while Argentina powered their way to top honours in the Bowl final with a 14-10 victory over South Africa. And England had to settle for the Shield with a 26-5 win over Kenya.

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About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688