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Spinneys92 Cycle Challenge

This annual event has been conceived by Promoseven Sports Marketing and every aspect from sponsorship to logistics, ticketing, timing and liaising with authorities etc has been the task of Promoseven Sports Marketing. THe growth of cycling and the involvement of the authorities and expansion of facilities has very much been through the tireless efforts of Promoseven Sports Marketing

2013 was a watershed for cycling for it was the forth year of the Spinneys Dubai 92 Cycle Challenge and furthermore saw the realization of cycling by the Dubai Authorities as a dynamic sport for all, and a sport to help promote health and fitness.


From the sport being a passive sport of three years ago with 150-200 cyclists riding on a Friday, cycling now experiences:

  • 600 cyclists on two routes each Friday
  • 200 cyclists on each Saturday
  • 200-250 cyclists each Wednesday night at the CSD nights.
  • Two tracks now open ; the Nadd al Sheba cycle park and the Dubai cycle path in al Khudra
  • Weekly rides at Yas Marina
  • 2 Criteriums each year
  • 4 build up rides
  •  The announcement of a Dubai Tour by the federation
  • The Spinney’s 92 Cycle Challenge is the largest amateur event in the Middle East and North Africa.

The Spinney’s Dubai Cycle Challenge was held under the auspices of the Dubai sports council and full thanks have to go to them who extended all support for the challenge.

In preparation for the 2013 Spinney’s Dubai cycle challenge, Promoseven Sports Marketing set out the following aims;

Promote the buildup rides and attract maximum numbers of new riders. New riders would signify new entrants to the sport and help to achieve the aim of promoting Health and fitness

Attract over 1,700 Cyclists for the challenge in December 2013.

Given that the first Spinneys Challenge had attracted 481 in 2010, this would be an ambitious aim for 2011. Ensure that the route for the spinneys Dubai 92 cycle challenge would improve again over 2011 and include more Iconic landmarks

The Spinney’s Dubai 92 Cycle Challenge

The Challenge was flagged off at 6.30am on the 13th December 2013 with 1,776 participants (2011 no. 621; 2010 481)! The participants were broken up into different groups; according to their times and each group was spaced two minutes apart.

The Route: This was agreed with the Dubai Sports Council, the RTA, and the police.

The route started and finished at the Nad la Sheba Cycle Park due to its location, space, and facilities and run for 92 km. It was agreed with the authorities that the riders would pass by Dubais iconic landmarks including:

Burj Khalifa, Burj al Arab, Beach Road, Al Wasl Road, Hessa Street, Meydan, Al Khail Road




About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688