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Dubai Football Challenge 2011Al Ahli vs AC Milan

Promoseven Sports Marketing provided Marketing, PR, Media Operations and Sponsorship services for this Event.

 The inaugural Emirates Challenge Cup, an exhibition match between Al Ahli Club and AC Milan, took place on 03 January 2011. The exhibition match was attended by 7,830 fans and with AC Milan winning 2 – 1 after 90 minutes.

Goals were scored by AC Milan’s Seedorf and Robinho in the 38th and 72nd minutes respectively and by Al Ahli Club in the 85th minute by Hassan Ali.

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About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688