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2009 IRB Rugby Sevens World Cup

The 5th IRB Rugby World Cup Sevens took place from 5 – 7 March 2009 at the 7he Sevens in Dubai, UAE. 24 international men’s teams and for the first time ever, 16 international women’s teams played in this World Cup with Wales and Australia winning the men’s and women’s cups respectively.

The success of this tournament was also instrumental in Rugby Sevens subsequent inclusion as an Olympic sport for the London 2012 games.

Promoseven Sports Marketing assisted the organisers with the initial Bid Preparation and Presentation and then provided Event Management, Marketing & PR and Sponsorship Sales & Management services for this IRB Rugby Sevens World Cup.

The following sponsors were secured for this IRB Rugby Sevens World Cup:

Principal Partner:
Emirates Airline

Tournament Partners:
Atlantis Palm Jumeirah

Media Partners:
BBC World News
Dubai Eye 103.8
ITP Publications
The Times

Tournament Sponsors:
Air BP

Tournament Suppliers:
Dubai Duty Free
Oasis Water
Pocari Sweat

Official Merchandiser:

Official Tour Operator:
Gullivers Sports Travel

To discuss how Promoseven Sports Marketing can assist you with your sporting event Contact Us today.

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688