05 February, 2017

Record Turnout Expected For Bloomberg Square Mile Relay

The Bloomberg Square Mile Relay Dubai is just around the corner and organisers have confirmed there will be a record number of companies taking to the start line on Wednesday, 8 February. With under a week to go until the event, organisers are urging companies to sign up fast for this one-of-a-kind immersive team-building experience and create some friendly competition on the specially designed running route at the Dubai International Financial Centre (DIFC).

Known for attracting some of the most influential firms to its races worldwide, the Bloomberg Square Mile Relay will see up to 100 of Dubai’s companies, in teams of 10, take on the unique one mile (1.6km) running route around the iconic Gate Building at DIFC – the official venue partner.

This ultimate corporate relay race always culminates in an after party. This year it will be hosted by Bazxar, DIFC, the relay’s official hospitality partner. Bazxar will provide quality catering for all race participants and guests in the race village, and following the prize giving ceremony, will invite everyone to their venue to celebrate in style whilst listening to a live DJ with complimentary beverages for runners and discounts for all guests.

Kunal Lahori, Founder of Create Hospitality, owners of Bazxar, said: “As a part of the DIFC family, we are pleased to support the Bloomberg Square Mile Relay. We hope to add an exciting twist to the culinary options for the race this year. We are also excited to be the official venue for the after party and look forward to showing the runners and their supporters a roaring good time."

Bazxar DIFC will be joined by a number of other sponsors and partners including headline sponsor Bloomberg, venue partner DIFC, wellness partner Valiant Clinic, automotive partner Maserati, media partners Bloomberg Businessweek and Elevision, and radio partner Dubai Eye 103.8.

Andy Fisk, General Manager, Valiant Clinic said: “Valiant Clinic is committed to helping you wherever you are in your wellness journey. We have assembled a great team of sports medicine, orthopedics and physical medicine physicians, therapists and nurses to help you improve your physical performance, improve your mental performance and improve your ability to participate fully in your life.”

Umberto Cini, Managing Director, Maserati Middle East, India and Africa said: “Maserati, together with our UAE importer-dealer Al Tayer Motors, is pleased to be associated with the Bloomberg Square Mile Relay race adding Italian horse-power to the event. Maserati, a historic automotive brand, has its origins in sport and we are proud to continue this heritage by supporting this event where the community is engaged in a fun day of team-spirit and sportsmanship. We wish the teams all the very best for the event,”

For further information on the Bloomberg Square Mile Relay or to enter a team please visit the website at

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Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


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