23 November, 2016

‘Fastpay’ Now Available At The Dubai Rugby Sevens

FastPay, the first ever Pre Pay wristband system is now available at The Emirates Airline Dubai Rugby Sevens. New for 2016, The HSBC supported FastPay Wristband will mean the end of coupons at the three-day extravaganza which is expected to see 100,000 fans walk through the gates.  

The  FastPay wristband is available for pick up free of charge when entering the Sevens Stadium and can be topped up at numerous locations on-site so fans can simply swipe for food and beverages throughout the weekend at all outlets located in the  Rugby Village. 

Donal Kilalea, Commercial Manager, Emirates Airline Dubai Rugby Sevens said: “This is a big step for us as a Tournament and we are delighted with the new FastPay payment and we thank HSBC for their support. We want to ensure everyone has a weekend to remember and with the abundance of outlets available in the Rugby Village and now the easy payment option this is an event not to be missed.”

MMI and Emirates Leisure Retail, organisers of all F&B within the Rugby Village, are proud to be part of this fantastic innovation designed to enhance both the visitors experience and convenience. Kevan Hodges, General Manager ELR said, “Having partnered with the Emirates Airline Dubai Rugby Sevens from its beginnings as a small local tournament to now a globally recognised sporting celebration, ELR and MMI are committed to continually enhancing the F&B offering, ensuring we provide great quality products at exceptional value, offering something for everyone and introducing new innovations such as the HSBC supported FastPay system. This will continue to raise the bar in delivering exceptional customer service at one of the region’s largest events.” 

The Emirates Airline Dubai Rugby Sevens 2016 will be the largest tournament to-date with record-breaking numbers of rugby and netball teams ready to compete in the Invitation Tournament, the HSBC World Rugby Sevens Series and the HSBC World Rugby Women’s Sevens Series with some of the best international players and now Olympic medal holders on the pitches. 

The full schedule of matches can be found here. 

Organizers are encouraging ticket purchase in advance and save money in the process. Taking place 1-3 December at The Sevens Stadium, excited fans can purchase their tickets online at or at Emirates Group Headquarters, dnata Travel Stores, Go Sport and Park n Shop.

Ticket Prices (general admission) are:

  • Thursday - FREE ADMISSION
  • Friday 2 December - in advance AED300, on the day AED400
  • Saturday 3 December - in advance AED300, on the day AED400
  • Season Tickets (Friday and Saturday) - in advance AED500, on the day AED600
  • Children under 12 admitted free.
  • Special reserved seating and hospitality packages are available -  please visit: 

In a special offer this year, Emirates Skywards Members can redeem tickets for the event using their Miles; members should visit the Sports and Culture section of Skywards at to avail this offer. 

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


Promoseven Sports Marketing
Office 454, 4th Floor – Wing B
Emarat Atrium Building
Sheikh Zayed Road
PO Box 11423, Dubai, UAE
Tel: +971 4 321 0008
Fax: +971 4 321 1688