13 July, 2016

Emirates Airline Dubai Rugby Sevens 2016 Tickets Now On Sale!

Tickets for the sporting and social event of the year are now on sale! The Emirates Airline Dubai Rugby Sevens will take place on 1-3 December at The Sevens Stadium and, with over 100,000 fans and 4,000 players expected, this is a party not to be missed.

Now in its 47th year, the long-awaited three-day annual rugby festival will see Olympic sporting heroes take to the pitch in Dubai as Sevens will be contested for the very first time in the Olympic Games next month, making this an unmissable tournament and social event.

The well-known Invitation Tournament will see action on all eight rugby pitches with a record-breaking number of teams taking part; over 280 teams are expected, making this the largest Invitation Tournament to date. The success of the first ever netball tournament last year means that 2016 will see it expand to include international players competing across three divisions, Gulf Women, Open Women and Open Youth.

On-pitch entertainment and music artists will make sure everyone is in the party mood, with singing and dancing in the stands as fans cheer on their favourite teams. As soon as action on the pitch ends, the famous Rugby Rock comes alive with a number of bands and artists performing on stage making sure everyone dances the night away.

As always, teenagers and kids will be spoilt for choice with a wide variety of entertainment options available in the village including the Virgin Radio Dubai Teen Zone and dedicated seating for families in the stands making this a fabulous family event with something for everyone.

Tournament Director, Jim Fitzsimons, said: “The Emirates Airline Dubai Rugby Sevens continues to grow and this year we are excited to welcome both men and women Olympic heroes following their first appearance at the Olympic Games in Rio next month. The level of play is at the highest standard we have ever seen and the growth of the Invitation Tournament has been phenomenal. We are looking forward to yet another unforgettable weekend at the biggest sporting and social event of the year.”

Organisers are encouraging ticket purchase in advance and save money in the process. Taking place 1-3 December at The Sevens Stadium, excited fans can purchase their tickets online at or at Emirates Group Headquarters, dnata Travel Stores, Go Sport and Park n Shop.

Ticket Prices (general admission) are:

  • Thursday - FREE ADMISSION
  • Friday 2 December - in advance AED300, on the day AED400
  • Saturday 3 December - in advance AED300, on the day AED400
  • Season Tickets (Friday and Saturday) - in advance AED500, on the day AED600
  • Children under 12 admitted free.
  • Special reserved seating and hospitality packages are available -  please visit:

In a special offer this year, Emirates Skywards Members can redeem tickets for the event using air miles; members should visit the Sports and Culture section of Skywards at to avail this offer. 

About Us

Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


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