07 December, 2017

Another Triumph For The Dubai Sevens

The 48th edition of the Emirates Airline Dubai Rugby Sevens was another huge success. Just over 100,000 fans walked through the gates during the three-day event and enjoyed 28 international teams in action, 294 rugby and netball teams battling it out in the Invitation Tournament, entertainment all day long, rocking tunes at the Rugby Rock gigs making the Dubai Sevens the sporting and social event of the year once more.


South Africa successfully defended their Emirates Airline Dubai Rugby Sevens title after beating New Zealand 24-12 in the opening round of the HSBC World Rugby Sevens Series 2018 last night. The reigning world series champions unleashed all their attacking firepower in what was a breath-taking display of sevens rugby across the two days. With his most experienced side ever, head coach Neil Powell notched up his fifth tournament win of 2017 and continued South Africa's dominance on the global stage.


Donal Kilalea, Tournament Commercial and Operations Manager said: “We are thrilled with this year’s turnout and the electric atmosphere all weekend long. The Dubai Sevens is one of Dubai’s top social and sporting events and we are proud to have entertained over 100,000 fans once more. Thanks must go to everyone involved in making this a fantastic event and in particular all our sponsors and of course the players. Congratulations to Australia on beating USA to win the first round of the HSBC World Rugby Women's Sevens Series 2018 and South Africa on their outstanding performance last night.”


Highlights of the event included the National Day opening parade which was watched by thousands on Friday afternoon, the Robbie Williams tribute act and the Rugby Rockers entertainment on pitch 1, a booming Rugby Village with lots of activities for everyone and international bands performing at Rugby Rock making sure everyone danced well into the night.


Organisers of the event are looking ahead to next year to ensure the Dubai Sevens continues to be the largest sporting and social event of the year.  The Emirates Airline Dubai Rugby Sevens 2018 will take place on 29th November - 1st December.




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Based in Dubai, Promoseven Sports Marketing FZE is a privately owned company specializing in sports marketing. We have extensive experience in organizing, promoting and marketing international, regional and national sporting events throughout the Middle East and Asia.


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